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Bob

MOTIVATED:

By his experience.

By student success.

Bob Carroll

BUSINESS PROFESSOR >

Seeing his students go on to fulfilling careers is what motivates Bob every day. And staying in touch with them years later makes him realize what a difference he’s making.

WHERE I’VE COME FROM

In university, I studied economics. Then accounting. And then finance. I considered several career paths, but marketing wasn’t one of them. I was concerned marketing was all about being creative and I wasn’t sure that was my skillset. But then in the 90s in the banking industry, marketing became enormously quantitative with a growing focus on analytics. And with my background in economics and math, I got into this new field on the ground floor. I worked at a major bank, where I helped build an award-winning marketing shop focused on the new field of Customer Relationship Management. We were doing analytics with big data long before the term was coined.

WHAT INSPIRES ME

I had always thought about teaching, and it was a large part of what I was doing in my work. After making the decision to go back to school to further my credentials in Marketing, I ultimately ended up at Seneca, where I was offered a teaching position. And I haven’t looked back. Teaching never gets old for me. Every year I get texts and emails from former students telling me how much my class has meant to them and how it’s prepared them for where they are today. That’s why I love what I do. It’s why I believe in it.

“We know we’re changing lives. You can see it in the students. Throughout their studies with us, you can see them grow. And so when they leave, they succeed.”

WHY IT MATTERS

It’s a tough market out there. It’s much harder trying to get out and land a job today than when I graduated. So if you can give students a leg up, why wouldn’t you? One of the big differences at Seneca is the smaller class sizes. We get to know our students and they get to know us. And because the classes are smaller and the learning is experiential, we get to watch everybody do it. Marketing is not just a body of knowledge. It is the ability to execute on that knowledge. So in this field, you really need applied programs to help students understand it. We can stand behind our graduates because we’ve shown them how to do it and we’ve watched them do it.

“I believe in the programs at Seneca. The learning is so much more heavily applied that when we look an employer in the eye and say, ‘this student is job ready,’ we can stand by it.”

Bob

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